About
I design experiences.
I build with technology.
I photograph what makes me stop.
I'm Arnab Seth - a designer, product thinker and photographer.
For more than two decades, I've worked on digital products and complex experiences. Today, much of my curiosity sits at the intersection of design, technology and AI - exploring not only what these technologies can do, but how they can become useful, understandable experiences for people.
Photography occupies a different space in my life. It slows things down. It makes me observe before I interpret - and notice moments I might otherwise pass by.
Seeing differently
Photography is another way I make sense of the world.
Design trains me to look for patterns, behaviour and intent. Photography asks me to look differently - to notice light, place, people and moments without needing to solve them.
I photograph landscapes, streets, people and everyday life. Sometimes I'm looking for a story. Sometimes it's simply a particular light, expression or moment that makes me stop.
The camera gives me permission to stay with that moment a little longer.
The journey
The work has changed. So has my role.
My career began with interfaces - understanding how information should be structured, how interactions should behave and how digital products could become easier to use.
Over time, the questions became larger.
Designing interfaces
Learning the fundamentals of interaction, hierarchy, usability and visual communication - and understanding that a good interface begins with understanding what someone is trying to accomplish.
Designing products
Moving beyond individual screens into workflows, journeys and systems. Thinking about how decisions made in one part of a product affect the experience everywhere else.
Connecting design and technology
Working closer to implementation changed the way I design. Technical constraints stopped being something that arrived after design and became part of the material I design with.
Building with AI
AI is changing that relationship again.
I'm increasingly exploring AI-assisted products, agents and human–AI interaction - not simply as new technology to add to an interface, but as a different kind of experience that requires new thinking around control, trust, context and responsibility.
How I work
Design is rarely only about design.
The work I find most interesting sits between disciplines. It requires understanding people and interfaces, but also products, systems, technology and the decisions connecting them.
- 01
Experience design
Turning complex workflows, information and interactions into experiences that people can understand and use with confidence.
- 02
Product thinking
Looking beyond individual screens to connect user needs, business goals, workflows and technological constraints into a coherent product.
- 03
AI & emerging technology
Exploring how generative AI, agents and emerging technologies can become useful product experiences while keeping human understanding and control in the equation.
- 04
Design × implementation
Working close to technology allows me to test ideas rather than only describe them - to prototype, understand constraints and increasingly turn concepts into working products.
Still exploring
Curiosity has been the constant.
The tools have changed considerably since I started designing. So have the things I'm able to make.
What hasn't changed is the part I enjoy most: understanding something unfamiliar, finding the structure inside complexity, experimenting with new possibilities and learning through making.
Technology will continue to change what designers can build.
I'm interested in what that makes possible - and in asking better questions about what we should build in the first place.
CONNECT
Let's connect.
Interested in discussing design, AI, product thinking, photography, or simply exchanging ideas? Find me on the platforms below.